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September 2015 - On the fortnight of the NFL kickoff, FanDuel, the #1 daily fantasy sports platform, was approaching the greatest opportunity in its lifetime. Only a month earlier, FanDuel raised a colossal $275M in venture capital. With hundreds of millions of dollars of growth capital on hand, FanDuel was well-prepared to eclipse the $370 million in revenue they had generated the year before.
FanDuel selected influencer marketing for three reasons: